The customer purchase journey from the high street down

    Photo credit: iStockphoto

Mediacells provides essential research and insight tools for:

  • High street retailers
  • Device manufacturers
  • Mobile network operators
  • Media buyers and planners
  • Mobile site and application publishers

Rigorous research, practical insights

Mediacells has a flexible approach to suit the needs of your business.

We offer leadership and knowledge share for innovative workstreams.

We can foster best practices in your operations team around mobile and media services. Or we can completely manage your insight programmes from inception to reporting.
     
Learn more about what we do for clients by clicking here

News & Insight

The mobile phone industry is moving faster than ever with most voice at this year’s Mobile World Congress (MWC) being devoted to LTE networks, basically 3G on steroids.

The risk with techno-orgies like MWC is that the consumer gets ‘buffered’ out of the story for most of the announcements and replaced with insular, esoteric terminology which makes Joe Public’s eyes glaze over. The Mediacells pledge for this annual congress will be to re-consumerise these meaningful, step-changing technologies, let’s start with quad core phones.

Full Story

Rim attempts to take on the retail might of Samsung but still falls short of conquering the Korean titan. Speaking of Titans, the HTC smartphone of the same name shows up in Carphone Warehouse with a ‘Save £200’ call-out. The Apple iPhone 4 S commands most single product voice while Orange showcases a BSKYB/News International media portfolio of subscription enticements. Full Story

It's a two-horse race with a BlackBerry and Android price-off in the mid-tier prepay arena. The BlackBerry Curve 8520at a headline £115 was attracting more teen traction than the slightly higher priced (and spec) HTC Cha Cha at £140. Full Story

We continue our T-Mobile pink chalk ‘n’ board monitor and this time around it’s the ever-so-slightly ‘cardigan’ iPhone 3GS proposition for £15.32.Elsewhere there’s a less-than-spectacular 100 mins, 100 texts (my dead gran texts more than that) on the Blackberry Curve 9360.   Full Story