All posts in Uncategorized

Financial – 2015

How do I connect with my customers and attract new engagements with regulatory pressure, consumer scepticism, lack of differentiators and a perceived lack of innovation in my sector? Consumer trust […]

Sport – 2015

How do I engage and monetise my digital fanbase? Football is a religion and like most secular societies around the world, attendances at physical destinations in both are in steep […]

Shopping – 2015

Consumers are more powerful than ever with massive choice and buying power – how do brands make a positive influence to the purchase decision? Consumerisation and digitisation go hand in […]

Technology, Media and Telecommunications – 2015

How do I engage with the billion new replacement smartphone owners as well as the billion first time smartphone owners in 2015? Network speeds increase in urban catchments and not […]

eReputation and Social Media – 2014

It was like a scene from Armando Ianucci’s brilliant political TV satire, The Thick of It, when Labour frontbencher Emily Thornberry tweeted a photo of a house with a St […]

A decade of Mediacells – 2014

September 9, 2014: Mediacells’ Brad Rees shares his thoughts on what keeps the start-up, starting over; after ten years!

Smart cities – 2014

Wearables, dirt-cheap smartphones and Facebook philanthropy wring from the Mobile World Congress 2014 belltower but there’s something big, maybe too big, for our tiny, self-centred consumer brains to take in, […]

Consumer 4G – 2013

In 2002, when I was a product manager for one of the big networks, I launched something called MMS Picture Messaging. I really believed that it was the gate to […]

Brand legends – 2013

Advertising agencies just love presenting to big clients, usually in a capacious top-floor boardroom with posh biscuits, about the ‘legend behind the brand’. Please suppress all urges of impotent rage […]

Tipping point – 2013

Mar 9, 2013: New era mobile phone features increase by nearly 1000% in 12 months