Mediacells is the mobile arena's leading independent supplier of fact-based market insight.

 

MobiSite Reporting tools are  already used by Turner Broadcasting (CNN, Cartoon Network), BSKYB (Sky Sports), News International (The Sun) and 118118 (M8 products).

MobiSite's function is to act as an online knowledge share facility for any given media owners’ portfolio of mobile properties (mobisite).

MobiReporter analytical tools won the London Development Agency’s Innovations in Mobile Award 2007.

The Dashboard
The MobiSite Dashboard is a customisable homepage per mobisite and allows superuser and executive views. So for example, if advertising sales people needed to have regular access to the basic analytics such as page views and peak times but not to certain audience-focused metrics, the dashboard can be configured to restrict access to certain users.

Mobile Audience Propensity (MAP)
Mediacells can predict with a proven level of accuracy, who has which phones. In close congress with the media owners’ internal research team, Mediacells can then map its generic audience propensity metrics to accurately reflect media owner audiences.

Pages and Unique Users
The MobiSite navigation and data presentation features are based on mainstream online analytics and reporting conventions. This means that the MobiSite Reporter can be effortlessly taken up by commercial online ad sales teams as well as research and development departments. 

Peak Times
MobiSite uses an innovative algorithmic logic can calculate peak times by telephone operator, region and country, allowing easy and sensible access to the exact timestamps of peaks and troughs in data usage.

Page charts and conversion rates
MobiSite has top and bottom ten content charts to alert business owners to winning and losing content. Where applicable, this can be configured to sales conversions from referrals.

Graphical Representations
MobiSites automatically render data into a variety of elegant charts to quickly obtain headline statistics on market share, which can easily be adapted to powerpoint presentations.

Export All
And the all important ‘Export All’ function allows users to output ALL the data to be incorporated on local internal databases or third party platforms.

Who benefits from the service?

The reason for the question mark over mobile is due to the following questions hanging in the air:

  •  What is the potential size of the mobile internet audience?
  • Am I able to reach my target campaign audience?
  • Can I get performance metrics during and after the campaign?
  • How can I learn from past campaigns and improve the next time round ?

MobiSite Reporter aims to answer these questions so that media sales execs can pitch successfully to media planners and make more money out of mobile.