Mediacells is the mobile arena's leading independent supplier of fact-based market insight. We are totally revenue focused and only provide actionable intelligence. 

  • Bespoke consultancy

  • ROI-focused

  • Monthly indepth mobile briefings

  • Client-relevant newslines

  • Comparative intelligence

  • Alerts and updates

Credentials

Mediacells is best placed to fulfill the consultancy role given the team's achievements in the following project-relevant areas:

 

i.                     Mediacells’ Brad Rees is one of only three Reuters’ community of experts in mobile and mobile media

ii.                   Track record of working closely and harmoniously with global corporate teams

iii.                  Proven accurate historical and forecasting device metrics

iv.         A proven team background in the mobile operator business (T-Mobile, Orange) and the media business (United Media, Express Newspapers, CBS Sportsline) 

 

How much will it cost to set up a mobile service?

 

What is the realistic revenue forecast of the venture? 

Explanation of the assumptions on which the forecast is based and considerations of the various (best case, worst case) scenarios. 

Since many mobile services now operate as cost centres, if not profit centers, this component of the consultancy is extremely important.

What are the success criteria?

What are the alternative routes to revenues if existing strategy doesn’t work?

How to measure the success of the plan? 

If there is a problem with implementation or timing this can be tracked.

How can you refocus and move on?

 

Economics

 

Facts about the industry area:

Mediacells uses its award-winning, innovative intelligence platform to deliver accurate, timely and actionable mobile phone information that can enable our clients to tactically incorporate the new propositions into their wider sales proposition.

 

What is the the likely total size of the addressable market?

What percentage share of the market will our clients realistically achieve?

Current demand in target market

Growth history

Trends in target market - growth trends, trends in consumer preferences, and trends in product development.

Growth potential and opportunity for a business of your size

What barriers to entry keep potential new competitors from flooding into your market?

 

Products

 

Features and Benefits

A list of all major products or services

What will the product do? What is special about it?

What does the product do for the customer?

What after sale services are supplied?

 

Customers

 

Identify potential customers, their characteristics, and their geographic locations; i.e., demographics.

 

Identify the most important groups. Then, for each consumer group, construct a demographic profile:

Age

Gender

Location

Income level

Social class/occupation

Education

Other

Other

For business customers, the demographic factors might be:

Industry (or portion of an industry)

Location

Size of firm

Quality/technology/price preferences

Other

Other

 

Competition

 

What products and companies compete with you?

List your major competitors:

Names & addresses

Do they compete with you in across the board, or just for certain products, certain customers, or in certain locations?

Compare your products/services with competition: