Mediacells is the mobile arena's leading independent supplier of fact-based market insight.

 

 

 

   

The Mediacells consumer panels are designed to provide actionable intelligence on purchasing habits today.

  • Over 100 informed consumers with an average of six years experience in mobile retail
  • 350 mobile consumers who represent the seven Mediacells consumer segments
  • Unilever-trained facilitators
  • Experienced editing staff
*Anyone who is serious about making money out of consumers and their mobile purchasing habits, needs to be regularly engaged with sensible consumer insight.

Stage One: Objective Setting
Mediacells works closely and consultatively with the client to ensure that objectives are realistically set. This is a crucial first phase of the consumer insight project where Mediacells will challenge the client to hone the key insights needed to be elicited from the focus group. 

Stage Two: Storyboards and Running Time
Once objectives have been confirmed and owned by the client, the next stage is to plan the running time of the workshop or focus group down to 30 seconds. This is critical to the performance of the focus group and some objectives may need to be re-scoped at this stage due to time constraints.

Stage Three: Panel Demographics
Panel demographics will be selected on the objective criteria set by the client and will aim to get a happy mix of participants. Using the Mediacells social network and mature segmentation definitions, demographic mapping is fun and effective.   

Stage Four: The Panel
The panels take place in either the West End, Brixton or Shoreditch and comprise a maximum of six panelists, one facilitator, one cameraman and a facilitator’s assistant. The whole of the panel is filmed with the permission of every panelist and the format conforms to Marketing Society guidelines.

Stage Five: 24-hour Insight Rush
The rushes of the evening’s panel are roughly edited and fed back to the client as immediate and actionable intelligence. This is particularly useful for the Trio product where feedback from the first panel may shape or change the configuration of the subsequent panels.

Stage Six: The Full Report
Delivery of the edited and branded DVD complete with scene selection and bonus scenes, full white paper-style PDF report with supporting powerpoint slides and mobile-friendly video clips for escalator pitches.