PRESS COVERAGE

Excerpt  from Telecoms.com, written by Jessica Twentyman

Published: June 09 2008

.. According to UK-based market watcher Mediacells, ARPU for the iPhone in Britain is reportedly 30 per cent higher than average contract customers, but with tariffs starting from £35 upwards, the revenue is not necessarily driven by people using the device for more data-centric tasks.

"I've never witnessed anything so hysterical in the history of the mobile phone industry as the launch of the iPhone in the States on May 28 2007. It was wild," says Brad Rees, managing director of Mediacells. "We had, normally composed, international news agencies ringing us up to ask if we could 'outforecast' the likes of Goldman Sachs and Piper Jaffray, who were quoting 700,000 - 500,000, respectively . the fact of the matter was that there were little more than 250,000 units shipped to the US pre-May 28th. We were the bears in a bulls market and felt like terrible party poopers. The reality was that within the first 48 hours of its product lifecycle, the iPhone sold 270,000 units, according to Apple's half year interim results for 2007."

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