PRESS ANNOUNCEMENT

Mediacells, the factual market insight company, launches web-based competitive intelligence tool Real Deal today, the first day of mobile’s Golden Quarter.

The Real Deal is updated on daily basis and covers mobile offers in four key areas:

• Specialist mobile phone retailers (Carphone, Phones4U)
• Operator High Street stores and online offers (Vodafone, O2, 3, Orangeand T-Mobile)
• Non specialist retail outlets like Argos and Woolworths and
• Mobile Virtual Network Operators like ASDA and Tesco Mobile.

Real Deal will enable the mobile industry to compare every single mobile phone offer available in the UK, in real time, whether contract, prepay or SIM free.

What makes the Real Deal unique from public price comparison sites is its ability to provide a real time, independent view of the retail mobile phone market across all sales significant channels, all tariffs, all phones and all free gifts.

This means that phone dealers, distributors, operators and manufacturers can see the price and cost of every mobile phone and tariff deal in the UK market, on a daily basis.

The Real Deal is a daily price comparison site for professionals who buy and sell mobile phones. It enables every part of the mobile chain to understand the deals that are available on which phones and compare pricing and offers with competitors in the market.

Brad Rees, CEO of Mediacells said:  "With more than 200 new phones launched into the UK market a year and thousands of offers and promotions in place, access to up to the minute information is a critical tool for the mobile industry.  The Real Deal enables the industry to get an immediate snapshot of which phones are available on which tariffs.  With retailers changing deals on a daily basis, the Real Deal offers a no nonsense approach to knowing the real price and cost of any and every offer in the UK.” 

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About Mediacells:

Mediacells is a leading supplier of fact-based market insight into the mobile handset market.