Leadership in Mobile Initiative
PRESS ANNOUNCEMENT -
Media owners take control of mobile page impressions to drive mobile advertising
- Sky Sports
- Sky News
- The Sun
The top media owners in the
The Leadership in
The aim of the project is to provide a transparent set of monthly mobile website page impressions from the major
The initiative comes at a time when advertising-supported content is becoming the dominant model in mobile while ringtone and wallpaper download revenues are decreasing. Mediacells provides the media industry with an award-winning methodology which aims to innovate in the way mobile website activity is measured.
Andrew Bagguley, Head of Mobile Strategy at News Group Newspapers said:
"We really need to get on and define how the media industry is going to measure success on the mobile internet. It's important to track progress, measure effectiveness and set ourselves targets for growth. News International clearly wants to demonstrate how effective The Sun & News of the World are in mobile, but we, as an industry, need a common language to compete effectively. Mediacells’ independence and experience in media and mobile make them perfectly suited to interpret the data."
The need for an independent set of regularly-published mobile website statistics has never been greater with mobile operators, hungry for fresh revenue streams from their customers, and media owners, keen to supplement shortfalls in their traditional advertising revenues,.
“In light of recent operator announcements around mobile advertising, there is a need for independent data to assess the market opportunity. At a time when print and traditional broadcast media consumption in 18 - 34 year olds is on the downturn there has never been a more crucial time for media owners to take control of inventory and the way that inventory is reported. The Leadership in
He continues, “The Leadership in
As search giants like Yahoo! make their commercial intentions clear on mobile with Google and Doubleclick not far behind, Mediacells believes it can complement the traditional web analytics approach with its unique and independent viewpoint of the mobile market.
The project starts with page impressions and will develop over subsequent months to include unique users by mapping mobile devices against consumer segments.
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About Mediacells:
Medicells is a leading supplier of fact-based market insight into the mobile handset market.
About News International Ltd
News International Limited is the main