PRESS COVERAGE

Excerpt from full article written by Journalism.co.uk's Laura Oliver.

Published: March 6 2008

News International has approached other publishers about the scheme, the formula for which is being developed by mobile market and research firm Mediacells, in the hope of creating a common measurement system for mobile publishing.

A standard metric is needed to avoid the plurality of systems currently available to measure web traffic and to bring together traffic streams created by different devices and access points to mobile content, Bill Akass, editorial development director for News Group, told Journalism.co.uk.

Click here for the full article at journalism.co.uk