Brad Rees

Managing Director and Mediacells founder

	Mediacells founding director Brad Rees brings a blend of media and telecoms experience.

Brad began his career as an internet journalist for electronic publications on the Reuters network in 1995.

From there he moved into mainstream national newspaper journalism in 1997 and migrated popular Fleet Street brands for United News and Media onto the internet with successful and sometimes hilarious consequences. 

In 1999 the dotcom bug bit him hard and he left the newspaper world to become Senior Producer of CBS Sportsline's European multi-channel sports website sports.com.

Prior to Brad founding Mediacells in 2004, he spent four years at T-Mobile head office, developing the company's multimedia propositions at regional level in June 2002 before becoming a senior media propositions manager at T-Mobile International and running the Euro 2004 live scores propostion across seven countries.

He lives in London and is a regular contributor to the Guardian newspaper and What Mobile magazine.

Neil Morgan
Mediacells Co-Founder
 
Neil began his career with Reuters in 1984 where he worked in a number of online marketing roles in London, New York and Argentina.

During the 90s he worked as a consultant to Reuters (working on projects as Reuters Messaging and real-time rate gathering) and set up two companies working alongside Reuters.

Between 1994 and 2002 he set up, ran and sold four businesses working the field of online publishing, content aggregation and online advertising sales.

Neil lectured in e-commerce and online business models at the London Business School before taking a year long sabbatical in 2002.

Neil is the key Mediacells consultant tasked with developing long-tail propositions for the business.

Liliana Dotcheva

Financial Controller

She has over eight years of solid, financial experience gained in both the practice and commerce sectors. 

She is used to working with clients such as Barclays Bank and  joins Mediacells as financial controller across the business.

Liliana has led audit teams and acted as a client relationship manager during her time at MKDSA, a professional firm of Chartered Accountants in South Africa.

She brings a blend of analytic professionalism which she delivers with an amazing drive and dynamism. 

Liliana holds a Bachelor of Commerce Degree with distinctions in Accounting and Auditing. 

Nigel Shardlow
Products

Nigel has twelve years' experience leading innovation initiatives within and for blue-chip businesses.

Over this time he has developed a keen understanding of the interplay between communication, organisation, process and culture in making use of research and development to drive commercial benefit.

Most recently, he spent four years at Orange in an entrepreneurial role, evaluating, prototyping and trialling new products and product areas, and, where appropriate, setting up dedicated teams to incubate these products out into the broader business.

Nigel holds a doctorate in Philosophy from the University of Oxford, and a Masters in Cognitive Science from the University of Manchester.