THE DATA PARTNER FOR SPORTS AND MEDIA
Mediacells is an award-winning business intelligence agency, headquartered in the UK. Audience Engineering® generates insight and puts the power of data in each client’s hands to inform decisions and maximise performance.
World Cup attracts more global media engagement than 2022
If you’d have told my 18-year-old Manchester Hacienda self that in 2026 I would be watching a World Cup final half time performance of New York pop goddess Madonna, delivered from a golf cart, driven by Brazilian football legends Ronaldo and Ronaldinho, I would have probably asked a raving Andy Burnham to pinch me. Source: … Read More
The biggest World Cup ever – it’s unofficial!
It’s the World Cup and instantly everyone’s a football fan. To paraphrase the late Mark E Smith of The Fall, “If it’s me and your granny on Bongos, it’s a World Cup event.” Or, as Romy Gai, FIFA’s Chief Business Officer puts it, ‘This tournament is designed to be shaped and shared by fans wherever … Read More
How new audiences can convert content to cash
It’s no coincidence that as our attention capability shrinks so too are formats in which to watch stuff. The new Celebrity Traitors is much applauded by audiences, luvvies, pundits but it is an old-fashioned format in the wider sense, offering the audience insufferably boring content (the tasks) with highly addictive, compelling content (the round table). … Read More
From muddy pitches to clear objectives – women’s sport is on the rise, exponentially.
This week’s (March 18) UEFA Women’s Champions League quarter final at Real Madrid’s Estadio Alfredo di Stefano was labelled a ‘disgrace’ by Arsenal legend Ian Wright. The state of the muddied pitch, home of Real Madrid’s men’s reserves, prompted outcries on social media and comparisons with the 1975 match between Derby County and Stoke City … Read More
New Jaguar is Kimchi Panini of Car Ads
Steven Spielberg said on the BBC’s Desert Island Discs recently that to look at the world through a lens of a child strips out all the cynicism and drawThe big new brand trend is In-housing and it’s growing fast but it’s attracting blunt criticism in ‘anti-woke’ quarters. Recent internalising moves from two global brands with … Read More
Football clubs should look at original content through Gen Alpha lens
Steven Spielberg said on the BBC’s Desert Island Discs recently that to look at the world through a lens of a child strips out all the cynicism and draws massive audiences in deeper than if, say, E.T. was found by a bunch of adult lab geeks, who grew a bond with the wrinkly alien instead. … Read More
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2. ENGINEERING ENSURES DATA IS ACCESSIBLE
3. SCIENCE ENSURES DATA HAS VALUE
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5. REPORTING POWERS SUCCESSFUL DECISIONS
